Big Data is a new technology in the world of information technology that allows the processing, storage and analysis of data in various forms / formats, and gain a lot of data very quickly. Processing and analysis of very large amounts of data requires relatively much shorter using Big Data compared to previous technology data, for example. relational database like MySQL.

The characteristics of the data manipulated by Big Data:

1.The sum its high (Volume). Usually the size of the total data in terabytes or more.

2.Growing data very quickly (speed) so that the increase in the amount of data that is completely in a relatively short period.

3.Shape or various data formats (varieties). The format here could be the data in relational databases like MySQL tables, text file, Excel file or any other form.

The benefits that can be given of Big Data among others, could provide a more complete picture than before because usually data analyzed data is structured, for example relational data base data.

Examples of scenarios where such Big Data is used data usage of social media, twitter, facebook etc combined with data from own example of the company, data from sales or customer data that already exist in the relational database. Thus, the analysis can be obtained to perform the precise marketing strategy. For example, by analyzing people in influential social media to market the product.

Actual examples where big data really enjoyed the advantage is a startup called Klarna. Klarna is the start of Sweden are on a kind of micro-finance services for e-commerce. Klarna is offered to online buyers can directly buy goods online without having to pay immediately. the goods will be delivered to the buyer's address. In addition, buyers have time to pay for the goods if he liked with the delivered goods or return the product if it is not preferred.

So what if the buyer is not responsible and does not pay for the goods he had received? Here Klarna provide based Big Data solution. Klarna an analysis of the buyer's data to minimize the risk N buyer does not pay for the goods he had received. The result Klarna grow into large companies micro financing for the e-commerce market in Europe.

Unfortunately for Indonesia, based on the survey of some major office, the use of Big Data is still not optimal. This technology is still regarded as foreigners and are not considered to provide a favorable result.